Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.
DEFINITION
Recruit, train, and schedule volunteer personnel, manage visitor orientation and facility for various visitor information locations; perform a variety of marketing, customer service and office support duties and activities for the Visitor and Convention Bureau, Visitor Center, visitor desk at the Grand Junction Regional Airport, and visitor area at the Downtown Development Authority; provide information and assistance to clients and the general public; perform a variety of related administrative and clerical functions, and coordinate retail merchandising and sales.
SUPERVISION RECEIVED AND EXERCISED
Receives general supervision from higher level management or supervisory staff.
PRIMARY DUTIES--The following are examples of primary duties assigned to positions in this classification. Other related duties and responsibilities may be assigned.
1. Recruit, staff, and train volunteers for the visitor information locations; devise and implement strategies for volunteer recruitment and training; regularly monitor and evaluate the current volunteer program and make adjustments as needed; coordinate volunteer training with other organizations and agencies; create and distribute monthly volunteer newsletter; develop familiarization tours, social and appreciation activities for volunteers.
2. Maintain and update the physical aspects of the Grand Junction Visitor Center and grounds; report repairs and/or upkeep needs to appropriate personnel; ensure facility is clean and neat, has adequate lighting and is safe for all visitors.
3. Supervise and record the dissemination of information to visitors including in-person visits, telephone, and email inquiries through prompt and courteous responses; compile monthly reports and visitor/sales logs; interpret and analyze visitor data to identify areas of opportunity for maximizing and increasing visitation. Provide visitor center/services updates to Grand Junction Visitor and Convention Bureau staff (GJVCB) and the GJVCB Board of Directors.
4. Responsible for proactively changing displays at the visitor information locations, creating useful displays for visitors; design and implement new displays; coordinate with outside agencies to develop and maintain exhibits.
5. Ensure the visitor information locations are well-maintained and well-stocked with brochures and other informational materials, gather information from other sources; develop specialized visitor information; and create handouts.
6. Responsible for the retail sales at the Visitor Center; select merchandise for retail sales; maintain retail inventory including ordering merchandise and compiling sales and tax reports; balance cash sales weekly; on-going training of volunteers on operations of sales.
7. Work collaboratively with marketing and sales in support of maximizing visitation; assist in promotions, projects and special events with the event and convention services coordinator as needed. Under the direction of designated supervisory staff, coordinate the proactive outreach to area industry partners. Coordinate tours of the Visitor Center as requested (i.e. school tours, non-profit groups).
8. Maintain a strong working relationship with GJVCB industry partners to ensure effective promotional, educational, and informational efforts; provide information to various organizations and the general public on services offered by the Visitor and Convention Bureau; respond to inquiries in person and over the telephone.
9. Monitor, organize, and inventory literature to be used in the Visitor Center, visitor desk at the Grand Junction Regional Airport, and the visitor area at the Downtown Development Authority from various sources; interpret and apply board policies regarding literature.
10. Compile information on area events and update the events calendar on the GJVCB website.
11. Coordinate the delivery and distribution of the annual Grand Junction Official Visitor Guide; and regularly monitor and track the visitor guide inventory.
12. Provide lead supervision to volunteers and coordinate special projects involving volunteer support.
13. Prepare and monitor visitor services budget; track expenditures.
QUALIFICATIONS
Knowledge of:
General practice and principles of volunteer programs, including recruitment, selection, organization, implementation, training, supervision, and evaluations.
Volunteer recognition programs.
Basic elements of webpage development and software applications.
Customer service techniques, practices, and principles.
Tourism industry; local area and state attractions
Retail sales and marketing.
Principles and procedures of record keeping and statistics.
Principles and procedures of database management.
Modern office procedures, methods and equipment including computers and supporting software applications including Microsoft Office (intermediate knowledge of Word, Excel, and Publisher).
Business letter writing and basic report preparation.
English usage, spelling, grammar and punctuation.
Methods and techniques of handling and balancing cash transactions.
Basic math principles.
Ability to:
Learn the operations, services and activities of the Visitor and Convention Bureau.
Respond to a wide variety of requests and inquiries from the general public.
Create effective exhibits and displays.
Accurately calculate, record, and balance assigned transactions.
Set up and maintain a variety of files and records.
Operate office equipment including computers and supporting word processing and spreadsheet applications.
Perform varied office and clerical support duties and tasks.
Type and enter data at a speed necessary for successful job performance.
Communicate clearly and concisely, both orally and in writing.
Establish and maintain effective working relationships with those contacted in the course of work.
Experience and Training Guidelines
Minimum Requirements:
Experience:
Two years of increasingly responsible travel, tourism, and/or marketing experience including some customer service or volunteer coordination experience.
Training:
Equivalent to the completion of the twelfth grade and supplemented by specialized training in marketing, business administration, public relations, volunteer management or related field.
Other combinations of experience and education that meet the minimum requirements may be substituted.
WORKING CONDITIONS
Environmental Conditions:
The job is performed in the following working environment:
Office environment, some travel to other locations, local attractions, and events with some evenings and weekends required.
Physical Conditions:
The job is characterized by:
Medium Work: Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.
The following physical activities are very or extremely important in accomplishing the job’s purpose and are performed on a daily basis:
While performing the duties of this job, the employee is regularly required to stand, walk, kneel, stoop, squat, pull, push, reach for items, repeatedly twist the upper body, demonstrate manual dexterity, talk, hear, see, and perform medium lifting (above 25 pounds). The employee is required to work a variety of hours including some weekends and evenings.