Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.
DEFINITION
Direct, manage and coordinate the activities and operations of the Visitor and Convention Bureau (VCB) including administration, leisure/group sales, marketing, Visitor Center, community awareness and outreach; coordinate assigned activities with other departments and outside agencies and tourism related organizations; and provide general information and assistance to tourists and the public.
SUPERVISION RECEIVED AND EXERCISED
Receives general direction from the Economic, Convention, and Visitor Services Department Head.
Exercises direct supervision over professional and clerical staff.
PRIMARY DUTIES--The following are examples of primary duties assigned to positions in this classification. Other related duties and responsibilities may be assigned.
1. Assume management responsibility for assigned services and activities of the Visitor & Convention Bureau including marketing, sales, administration, and Visitor Center.
2. Develop and implement goals, objectives, policies and priorities; recommend and implement resulting policies and procedures.
3. Identify opportunities for improving customer service, identify resource needs; review with appropriate management staff; implement improvements.
4. Direct, coordinate and review the work plan for Visitor & Convention Bureau activities and projects; assign work activities and projects; monitor work flow; review and evaluate work products, methods and procedures; meet with staff to identify and resolve problems.
5. Oversee the development and implementation of the division marketing plan with assistance from the Department Head.
6. Select, train, motivate and evaluate Visitor & Convention Bureau personnel; provide or coordinate staff training; work with employees to correct deficiencies; implement discipline and termination procedures.
7. Serve as the liaison for the Visitor & Convention Bureau with other divisions, departments and outside agencies; negotiate and resolve sensitive and controversial issues.
8. Oversee and participate in the development and administration of the facilities annual budget; participate in the forecast of funds needed for staffing, equipment, materials and supplies; monitor and approve expenditures; implement adjustments.
9. Answer questions and provide information to the public; investigate complaints and recommend corrective action as necessary to resolve complaints.
10. Provide responsible staff assistance to the Department Head.
11. Conduct a variety of organizational studies, investigations and operational studies; recommend modifications to programs, policies and procedures as appropriate.
12. Attend and participate in professional group meetings; stay abreast of new trends and innovations in the field of travel and tourism.
QUALIFICATIONS
Knowledge of:
Operations, services and activities of a visitor and convention bureau.
Advanced principles and practices of marketing and advertising.
Principles and practices of program development and administration.
Various points of interest, surrounding tourist attractions and programs and services offered by the City.
Research methods and sources of information related to service area.
Principles and practices of municipal budget preparation and administration.
Principles of supervision, training and performance evaluation.
Methods and techniques of effective report preparation and presentation.
Pertinent Federal, State and local laws, codes and regulations.
Ability to:
Manage and direct a comprehensive visitor and convention bureau.
Develop and administer departmental goals, objectives and procedures.
Analyze and assess programs, policies and operational needs and make appropriate adjustments.
Identify and respond to sensitive community and organizational issues, concerns and needs.
Plan, organize, direct and coordinate the work of staff.
Delegate authority and responsibility.
Select, supervise, train and evaluate staff.
Analyze problems, identify alternative solutions, project consequences of proposed actions and implement recommendations in support of goals.
Research, analyze and evaluate new service delivery methods and techniques.
Recommend and implement goals, objectives and practices for providing effective and efficient tourism services.
Effectively articulate the image and purpose of the Bureau through the media.
Prepare clear and concise administrative and financial reports.
Prepare and administer large and complex budgets.
Interpret and apply applicable Federal, State and local policies, laws and regulations.
Communicate clearly and concisely, both orally and in writing.
Establish and maintain effective working relationships with those contacted in the course of work.
Experience and Training Guidelines
Minimum Requirements:
Experience:
Four years of increasingly responsible group sales or marketing experience, including one year of previous lead or supervisory experience.
Training:
Equivalent to a Bachelors degree from an accredited college or university with major course work in marketing, communications hospitality management, recreation, or a related field.
Other combinations of experience and education that meet the minimum requirements may be substituted.
License or Certificate
Possession of, or ability to obtain, a Colorado driver's license.
WORKING CONDITIONS
Environmental Conditions:
Office and field environment; travel from site to site for trade shows; extensive public contact.
Physical Conditions:
The job is characterized by:
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
The following physical activities are very or extremely important in accomplishing the job’s purpose and are performed on a daily basis:
While performing the duties of this job, the employee is required to sit for prolonged periods. The employee is regularly required to see, hear, talk, stand, twist and use repetitive motions in the conduct of work. The employee is required to work a variety of hours including evenings and weekends. The employee is also required to perform light lifting.