Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.

DEFINITION

Develop, manage, and implement communication strategies and campaigns in support of departmental and organizational goals and objectives; oversee the coordination of two-way communication between the City and the community; develop and ensure implementation of public information and community engagement plans; manage and oversee training, content development, and ADA compliance for the organization’s websites and social media platforms; assist with media relations, response to media inquiries and emergency response; provide communications and outreach support to internal customers; convey City messages to the public and employees.

SUPERVISION RECEIVED AND EXERCISED

Receives direction from the Communications and Engagement Director.

PRIMARY DUTIES--The following are examples of primary duties assigned to positions in this classification. Other related duties and responsibilities may be assigned.

1.  Develop, manage, and implement communication strategies and campaigns for City projects and special events in support of departmental and organizational communication goals and objectives as well as regulatory requirements; identify and manage team assignments and deadlines related to communications support for internal and external stakeholders.

2.  Identify, evaluate, and manage vendor contracts and deliverables; ensure timely service delivery as appropriate to achieve communications objectives.

3.  Provide training and assistance to City website authors, owners, and administrators; add and delete users as necessary; oversee content development and strategize with internal staff on content, navigation, and page additions.

4.  Monitor and analyze regulatory and reporting requirements related to communications; analyze and track ADA compliance for City websites and social media; monitor new requirements and update required documents and online content as needed.

5.  Collaborate with department staff to monitor, interact, and respond to interactions on the City’s website; oversee GJSpeaks.org to cultivate engagement and increase awareness for City programs and initiatives; assist with media relations and requests for information.

6.  Develop reports and compile data from outreach activities, surveys, polls, and community events as appropriate for internal stakeholders; identify issues, trends, and opportunities for improvement; develop and implement recommendations to address identified areas of improvement.

7.  Monitor, interact, and respond to social media comments, direct messages, and reactions in a timely manner; coordinate responses with other department staff and subject matter experts appropriate; provide analytics to internal staff for inclusion in quarterly reporting on digital media and department activities.

8.  Collaborate with City departments to ensure accuracy and consistent design standards and branding; assist in communication of strategies or messages from senior leadership; participate in brainstorming and planning sessions; research, develop and advocate best practices for City communications.

9.  Anticipate and respond to questions and concerns from the public regarding programs, services, issues, and work plans; provide information as requested.

10.  Collaborate with staff in other City departments and outside agencies to prepare communications and promotional items for specific projects; gather information and prepare a variety of reports and records; maintain logs and records of activities and events.

11.  Attend City Council, and community meetings or events as necessary to assist with communications or media.

12.  Perform other duties as assigned in area of responsibility.

QUALIFICATIONS

Knowledge of:

Modern practices, procedures, strategies and techniques of communications, marketing, branding, media relations, governmental relations, and community/public relations.
Project Management practices and oversight.

Principles, practices, and tools of website administration.

Effective communication and public speaking techniques.
Effective technical and news writing skills.
Experience in web design and content production.

Experience in copywriting and editing.

Quality assurance, performance monitoring and integration methodologies.

Internet standards, protocols, and security.

Modern practices of organizational development and constructive problem solving.
Principles and practices of communicating and coordinating programs and initiatives.
Principles and applications of graphic design and layout.
English usage, spelling, grammar, and punctuation.
Principles and practices of public administration.
Modern office technology and equipment, including computers and related software applications.
Applicable Federal, State and local codes, laws and regulations.

Ability to:

Manage and develop strategic organizational communication planning.
Organize and manage multiple projects and deadlines across departmental lines.
Create and maintain the content of complex web sites and pages.

Design, write, edit and oversee materials for publication.
Monitor and analyze social media trends and their impact on the City's brand.
Manage community relations programs, including crisis communication.
Network and arrange special engagements for elected officials.
Interact effectively with City staff, Council, the media and the public.
Identify and develop opportunities to publicize City programs.
Prepare and conduct presentations.
Use sound judgment in evaluating and implementing decisions.
Demonstrate outstanding written and oral communication skills.
Coordinate and plan City-sponsored community events.
Elicit community and organizational support for City programs.
Interpret and explain City policies and procedures.
Operate and use modern office equipment including computer and various software applications.
Communicate clearly and concisely, both orally and in writing.

Manage multiple projects in a fast-paced environment.
Establish and maintain effective working relationships with those contacted in the course of work. 

Experience and Training Guidelines

Minimum Requirements:

 Experience:

Three (3) years of increasingly responsible experience in communications, public relations, and marketing experience or other related field.

 Training:

 Bachelor's degree in communications, business or public administration, journalism, or related field from an accredited college or university.

Other combinations of experience and education that meet the minimum requirements may be substituted.

License or Certificate

Possession of, or ability to obtain, a valid Colorado driver's license.

WORKING CONDITIONS

Environmental Conditions:

The job is performed in the following working environment:
 
Office environment.

Physical Conditions:

The job is characterized by:

Sedentary Work:  Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.  Sedentary work involves sitting most of the time.  Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
 
The following physical activities are very or extremely important in accomplishing the job's purpose and are performed daily:
 
While performing the duties of this job, the employee is regularly required to sit, stand, walk, talk, hear, see and demonstrate manual dexterity. The employee is also required to perform light lifting. May be required to observe work site duties in outside environments with weather conditions that are hot, cold, or wet.