Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.
DEFINITION
Coordinate, establish, and maintain two-way communication with the community, the public, and employees; support the City strategic plans related to communications and engagement priorities; support and manage content for the City’s website, website content management system and social media sites; monitor and analyze social media trends and their impact on the City’s brand.
JOB CLASSIFICATION
Exempt, Non-Safety Sensitive.
SUPERVISION RECEIVED AND EXERCISED
Receives direction from the Communications and Engagement Director.
PRIMARY DUTIES-- The following are examples of primary duties assigned to positions in this classification. Other related duties and responsibilities may be assigned.
1. Create and schedule content for the City’s social media accounts; post multiple times daily and/or weekly including videos and graphics; post content consistent with the City’s brand, standards, and processes; develop and advocate best practices; respond in a timely manner to comments and direct messages on City social media sites.
2. Plan, create, optimize, and implement new and existing websites and/or functionality modules and update website specifications.
3. Perform daily site maintenance of the website to maintain content for accuracy and enforce defined web standards and specifications; monitor, interpret, and apply requirements and best practices of Web Content Accessibility Guidelines (WCAG) and the Americans with Disabilities Act (ADA).
4. Ensure consistency of electronic content with document retention policies, style guides, best practices, and City and/or department policies and procedures; provide training to staff related to City website content and publishing policies and procedures.
5. Prepare reports for supervisors, management, and City Council on social media trends, website statistics, and usability utilizing analytics and other website monitoring tools.
6. Inform, educate, and engage the community via digital platforms on City initiatives, programs, and special events.
7. Take photographs and video and create graphics for use in a broad variety of outreach communications designed to increase community engagement on social media and the website.
8. Monitor usage of social media platforms; evaluate new tools and recommend changes.
9. Collaborate and assist with program coordination and public events including logistics, promotion, and materials; plan and implement communications strategies.
10. Perform other duties as assigned in area of responsibility.
QUALIFICATIONS
Knowledge of:
Modern practices, procedures, and strategies and techniques of communications, marketing, branding,
media relations, governmental relations, and community and public relations.
Methods and techniques of effective community engagement through digital platforms.
Principles, practices, and tools of website administration.
Internet standards, protocols, and security.
Quality assurance, performance monitoring and integration methodologies.
Methods and techniques of effective analytical report preparation and presentation.
Modern office procedures, methods, and equipment including computers, word processing, presentation, and
spreadsheet applications.
English usage, spelling, grammar, and punctuation.
Pertinent Federal, State, and local laws, codes, and regulations.
Ability to:
Monitor, interact, and respond to community interactions on the City’s website and social media platforms.
Create content to post on social media accounts regarding City, local and national events.
Monitor and analyze social media trends and their impact on the City’s brand.
Manage situations with tact, diplomacy, and sound judgement.
Work with vendors to create new solutions and solve problems.
Establish and maintain effective working relationships with those contacted in the course of work.
Interpret, communicate, and apply complex regulations and instructions.
Provide training to staff on website content, protocols, and standards.
Follow established processes, procedures and regulations while exercising initiative.
Listen and communicate effectively orally and in writing.
Develop innovative and creative ideas, concepts, and solutions.
Work independently in the absence of supervision.
Operate and use modern office equipment including computer and various software applications.
Speak, read, comprehend, and write the English language fluently.
Experience and Training Guidelines
Minimum Requirements:
Education:
Bachelor’s degree in communications, business or public administration, journalism, or related field.
Experience:
Three (3) years’ experience in communications, public relations, and marketing experience or other related field.
Other combinations of experience and education that meet the minimum requirements may be substituted.
WORKING CONDITIONS
Environmental Conditions:
The classification is performed in the following working environment:
Office environment; exposure to computer screens.
Physical Conditions:
The job is characterized by:
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.
The following physical activities are very or extremely important in accomplishing the classification’s purpose and are performed daily:
While performing the duties of this job, the employee is required to sit for prolonged periods. The employee is regularly required to see, hear, talk, stand, twist, and use repetitive motions in the conduct of work. The employee is also required to perform light lifting.