Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.
DEFINITION
Supervise and coordinate work in support of the City’s communications and community engagement strategies, including managing and implementing plans to achieve departmental and organizational goals; oversee compliance for the organization’s websites and social media platforms; assist with media relations and inquiries; provide highly responsible and complex administrative support to the Communications and Engagement Director.
JOB CLASSIFICATION
Exempt, Non-Safety Sensitive.
SUPERVISION RECEIVED AND EXERCISED
Receives direction from the Communications and Engagement Manager.
Exercises supervision of assigned staff.
PRIMARY DUTIES--The following are examples of primary duties assigned to positions in this classification. Other related duties and responsibilities may be assigned.
1. Plan, prioritize, assign, supervise, and review the work of assigned staff; participate in the selection of assigned staff; provide or coordinate staff training; identify and manage team assignments and deadlines related to communications support for internal and external stakeholders; work with employees to correct deficiencies; implement discipline procedures.
2. Recommend and assist in the implementation of goals and objectives for assigned programs and functions including developing, managing, and implementing communication strategies and campaigns for City projects, special events, and regulatory requirements, aligning with City and departmental communication goals.
3. Provide training and assistance to City website authors, owners, and administrators; oversee content development and strategize with internal staff on content, navigation, and page additions.
4. Monitor and analyze communication-related regulatory and reporting requirements; analyze and track accessibility and other compliance requirements for City websites and social media pages, ensuring timely updates to necessary documents and online content.
5. Collaborate with department staff to actively monitor, interact, and respond to interactions on the City’s websites; oversee City websites to cultivate engagement and increase awareness for City programs and initiatives.
6. Serve as back up Public Information Officer assist with media relations, press release writing and dissemination, and coordination of media interviews; respond to Mesa County Joint Information Centers needed.
7. Oversee development of reports and data compilation from outreach activities, surveys, polls, and community events as appropriate for internal stakeholders; identify issues, trends, and opportunities for improvement; develop and implement recommendations to address areas of improvement.
8. Assist with the development and management of department budget; monitor expenditures and report monthly at departmental meetings.
9. Monitor and ensure City response to social media reactions, comments, and direct messages in a timely manner; coordinate responses with other department staff and subject matter experts as appropriate; manage analytic reports for use by City staff regarding digital media and department activities.
10. Collaborate with City departments to ensure accuracy and consistent design standards and branding; assist in communication of strategies or messages from senior leadership; participate in brainstorming and planning sessions; research, develop, and advocate best practices for City communications.
11. Attend City Council, and community meetings or events as necessary to assist with communications or media; anticipate and respond to questions and concerns from the public regarding programs, services, issues, and work plans.
12. Collaborate with staff in other City departments and outside agencies to prepare communications and promotional items for specific projects; gather information and prepare a variety of reports and records; maintain logs and records of activities and events; identify, evaluate, and manage vendor contracts and deliverables.
13. Perform other duties as assigned in area of responsibility.
QUALIFICATIONS
Knowledge of:
Principles of supervision and training.
Modern practices, procedures, strategies and techniques of communications, marketing, branding, media relations, governmental relations, and community/public relations.
Project Management practices and oversight.
Principles, practices, and tools of website administration.
Communication and public speaking techniques and technical and news writing skills.
Web design, content production, copywriting and editing.
Quality assurance, performance monitoring and integration methodologies.
Internet standards, protocols, and security.
Modern practices of organizational development and constructive problem solving.
Principles and practices of communicating and coordinating programs and initiatives.
Principles and applications of graphic design and layout.
English usage, spelling, grammar, and punctuation.
Principles and practices of public administration.
Modern office technology and equipment, including computers and related software applications.
Applicable federal, state and local codes, laws and regulations.
Ability to:
Oversee, direct and coordinate the work of assigned staff.
Manage and develop strategic organizational communication planning.
Organize and manage multiple projects and deadlines across departmental lines.
Create and maintain the content of complex websites and pages.
Design, write, edit and oversee materials for publication.
Monitor and analyze social media trends and their impact on the City's brand.
Manage community relations programs.
Network and arrange special engagements for elected officials.
Interact effectively with City staff, Council, the media and the public.
Identify and develop opportunities to publicize City programs.
Prepare and conduct presentations.
Use sound judgment in evaluating and implementing decisions.
Coordinate and plan City-sponsored community events.
Elicit community and organizational support for City programs including crisis communications.
Interpret and explain City policies and procedures.
Operate and use modern office equipment including computer and various software applications.
Communicate clearly and concisely, both orally and in writing.
Prepare, monitor, and administer budgets.
Establish and maintain effective working relationships with those contacted in the course of work.
Assist with development and management of department budget.
Speak, read, comprehend, and write the English language fluently.
Experience and Training Guidelines
Minimum Requirements:
Experience:
Three (3) years of increasingly responsible experience in communications, public relations, and marketing experience or other related field, including one (1) year of supervisory experience.
Training:
Equivalent to a bachelor’s degree from an accredited college or university with major course work in public relations, communications, journalism, public administration or a related field.
Other combinations of experience and education that meet the minimum requirements may be substituted.
License or Certificate:
Possession of, or ability to obtain a valid Colorado Driver’s license.
Possession of, or ability to obtain, the City of Grand Junction Leadership Track certification within two (2) years of appointment.
WORKING CONDITIONS
Environmental Conditions:
The job is performed in the following working environment:
Office environment; exposure to computer screens.
Physical Conditions:
The job is characterized by:
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
The following physical activities are very or extremely important in accomplishing the job’s purpose and are performed on a daily basis:
While performing the duties of this job, the employee is regularly required to sit, stand, walk, talk, hear, see and demonstrate manual dexterity. The employee is occasionally required to kneel, stoop, and perform light lifting.