Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.
DEFINITION
Plan, coordinate, and oversee the programs and operations of Downtown Grand Junction marketing and communication strategies; assist with the planning and execution of events; coordinate assigned activities with downtown businesses, the City of Grand Junction and outside agencies; and provide general information and assistance to the public.
JOB CLASSIFICATION
Exempt, Non-Safety Sensitive.
SUPERVISION RECEIVED AND EXERCISED
Receives general direction and supervision from the Downtown Grand Junction Director.
Exercises direct supervision over volunteer and seasonal staff.
PRIMARY DUTIES--The following are examples of primary duties assigned to positions in this classification. Other related duties and responsibilities may be assigned.
1. Coordinate and participate in the development and administration of the Downtown Business Improvement District budget; assist with the forecasting of funds needed for staffing, equipment, materials and supplies.
2. Serve as a liaison between Downtown Grand Junction and members of local media; coordinate communication during major events; handle media requests and manage media access; schedule press conferences and tours for groups and individuals; provide interviews regarding Downtown issues and activities.
3. Assist with the development, coordination, and implementation of downtown business enhancement and retention programs; actively promote downtown to potential business tenants; coordinate downtown marketing, advertising and public relation efforts with various City and community organizations; evaluate effectiveness of programs.
4. Design, coordinate and implement the release of written material including press releases, social media, newsletters, presentations and public service announcements; oversee writing, design and printing functions.
5. Represent Downtown on a variety of internal and external committees as assigned; attend meetings, presentations and other functions.
6. Anticipate and respond to questions and concerns from the general public regarding programs, services, issues and work plans; provide information as requested.
7. Serve as liaison and advocate for the Downtown business community with Visit Grand Junction, Downtown Development special district partners and other agencies in furthering Downtown Grand Junction objectives.
8. Coordinate with City agencies to maximize the appeal of the Downtown Shopping Park for visitors and business enhancement; serve as liaison for Downtown commercial activity such as mobile vending permitting and outdoor dining leases.
9. Attend and coordinate monthly Leadership Committee meetings and Quarterly Downtowner meetings; coordinate and participate in public meetings, trade shows and open house meetings to promote Downtown and provide public education and information.
10. Coordinate and supervise volunteer and seasonal staff; assist with the development of a network of volunteers and seasonal staff.
11. Perform other duties of a similar nature or level.
QUALIFICATIONS
Knowledge of:
Principles and practices of media and public relations.
Effective communication and speaking techniques.
Effective technical and news writing skills.
Principles and applications of graphic design and layout.
Principles and practices of event planning and coordination.
Modern office technology and equipment, including computers and related software applications.
Modern principles and practices of marketing and sales.
Applicable federal, state and local codes, laws and regulations.
Ability to:
Develop concise, comprehensive and understandable public information materials.
Develop public communication plans.
Elicit community and organizational support for programs.
Prepare and conduct presentations.
Manage website elements and design.
Establish and maintain effective working relationships with those contacted in the course of work.
Organize and coordinate complex, high-profile functions and event activities
Respond to requests and inquiries from the general public, media and other agencies.
Identify and respond to sensitive community and organizational issues, concerns and needs.
Direct, coordinate, and evaluate the work of seasonal and temporary staff.
Experience and Training Guidelines
Equivalent to:
Experience:
Two (2) years of increasingly responsible experience in marketing, communications or public relations experience.
Training:
High school diploma or G.E.D.; supplemented by specialized training in business, sales and/or marketing.
Other combinations of experience and education that meet the minimum requirements may be substituted.
License or Certificate
Possession of, or ability to obtain, a valid Colorado driver’s license.
City of Grand Junction Leadership Track certification within two (2) years of appointment.
WORKING CONDITIONS
Environmental Conditions:
The job is performed in the following work environment:
Office and field environment.
The following condition(s) may be present on a continuing basis:
Local travel with some evening and weekends required.
Physical Conditions:
The job is characterized by:
Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for Sedentary Work and the worker sits most of the time, the job is rated for Light Work.
The following physical activities are very or extremely important in accomplishing the job's purpose and are performed on a daily basis:
While performing the duties of this job, the employee is required to sit for prolonged periods. The employee is regularly required to see, hear, talk, stand, twist and use repetitive motions in the conduct of work. The employee is required to perform lift lifting.