Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.
DEFINITION
Plan, direct, manage and oversee the activities and operations required to promote Grand Junction to outside markets with the intent to increase the number of people who travel to or through the City; provide oversight and direction to the Visit Grand Junction department including tourism, convention sales, community awareness and outreach; coordinate assigned activities with other departments and outside agencies; and provide general information and assistance to tourists and the public.
JOB CLASSIFICATION
Exempt, Non-Safety Sensitive.
SUPERVISION RECEIVED AND EXERCISED
Receives general administrative direction from the City Manager.
Exercises direct supervision over management, supervisory, professional, technical and clerical staff.
PRIMARY DUTIES--The following are examples of primary duties assigned to positions in this classification. Other related duties and responsibilities may be assigned.
1. Assume full management responsibility for all Visitor services and activities including tourism, convention sales and community awareness; recommend and administer policies and procedures.
2. Manage the development and implementation of department goals, objectives, policies and priorities for each assigned service area; work with the Board of Directors to develop policies and set priorities for the Department.
3. Establish, within City policy, appropriate service and staffing levels; monitor and evaluate the efficiency and effectiveness of service delivery methods and procedures; allocate resources accordingly.
4. Plan, direct and coordinate, through subordinate level staff, divisional work plans; assign projects and programmatic areas of responsibility; review and evaluate work methods and procedures; meet with key staff to identify and resolve problems.
5. Assess and monitor workload, administrative and support systems, and internal reporting relationships; identify opportunities for improvement; direct and implement changes.
6. Attend travel/trade shows to create and develop new convention and tourism sales; develop opportunities for and participate in convention bid presentations and other tourism/convention sales projects.
7. Assist in the development, direction, implementation and coordination of advertising and marketing programs for the department.
8. Generate and enhance community awareness of the department's functions through public appearances, local public service organizations and City-wide events.
9. Select, train, motivate and evaluate assigned personnel; provide or coordinate staff training; work with employees to correct deficiencies; implement discipline and termination procedures.
10. Oversee and participate in the development and administration of the Visit Grand Junction budget; approve the forecast of funds needed for staffing, equipment, materials and supplies; approve expenditures and implement budgetary adjustments as appropriate and necessary.
11. Explain, justify and defend economic, convention, and bureau programs, policies and activities; negotiate and resolve sensitive and controversial issues.
12. Represent Visit Grand Junction to other departments, elected officials and outside agencies; coordinate assigned activities with those of other departments and outside agencies and organizations.
13. Provide staff assistance to the City Manager; participate on a variety of boards, commissions and committees; prepare and present staff reports and other necessary corresponÂdence.
14. Respond to and resolve difficult and sensitive citizen inquiries and complaints.
QUALIFICATIONS
Knowledge of:
Operations, services and activities of a visitor center.
Advanced principles and practices of marketing and advertising.
Principles and practices of program development and administration.
Various points of interest, surrounding tourist attractions and programs and services offered by the City.
Research methods and sources of information related to service area.
Principles and practices of municipal budget preparation and administration.
Principles of supervision, training and performance evaluation.
Methods and techniques of effective report preparation and presentation.
Pertinent Federal, State and local laws, codes and regulations.
Ability to:
Manage and direct a comprehensive visitor center.
Develop and administer departmental goals, objectives and procedures.
Analyze and assess programs, policies and operational needs and make appropriate adjustments.
Identify and respond to sensitive community and organizational issues, concerns and needs.
Plan, organize, direct and coordinate the work of lower level staff
Delegate authority and responsibility.
Select, supervise, train and evaluate staff.
Analyze problems, identify alternative solutions, project consequences of proposed actions and implement recommendations in support of goals.
Research, analyze and evaluate new service delivery methods and techniques.
Recommend and implement goals, objectives and practices for providing effective and efficient tourism services.
Effectively articulate the image and purpose of Visit Grand Junction through the media.
Prepare clear and concise administrative and financial reports.
Prepare and administer large and complex budgets.
Interpret and apply applicable Federal, State and local policies, laws and regulations.
Communicate clearly and concisely, both orally and in writing.
Establish and maintain effective working relationships with those contacted in the course of work.
Speak, read, comprehend, and write the English language fluently.
Experience and Training Guidelines
Minimum Requirements:
Experience:
Seven years of increasingly responsible marketing or public communication experience including three years of management and administrative responsibility.
Training:
Equivalent to a Bachelor’s degree from an accredited college or university with major course work in marketing, public relations, communications, business administration or a related field..
Other combinations of experience and education that meet the minimum requirements may be substituted.
License or Certificate:
Possession of a valid Colorado driver's license.
Possession of, or ability to obtain, the City of Grand Junction Leadership Track certification within two (2) years of appointment.
WORKING CONDITIONS
Environmental Conditions:
Office environment ;exposure to computer screens; some travel to other locations; extensive public contact.
Physical Conditions:
The job is characterized by:
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
The following physical activities are very or extremely important in accomplishing the job's purpose and are performed on a daily basis:
While performing the duties of this job, the employee is required to sit for prolonged periods. The employee is regularly required to see, hear, talk, stand, twist and use repetitive motions in the conduct of work. The employee is also required to perform light lifting.