Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.
DEFINITION
Develop and implement sales and marketing strategies for domestic and international markets to promote the City of Grand Junction both locally and globally; represent the City of Grand Junction at events and trade shows; analyze and evaluate data to determine the results of campaigns and initiatives to best deploy resources; maintain and build client and business relationships; create marketing initiatives, destination branding, advertising imagery, messaging and content.
SUPERVISION RECEIVED AND EXERCISED
Receives direction from the Visit Grand Junction Director.
PRIMARY DUTIES
1. Develop and implement sales and marketing strategies for domestic and international markets to promote the City of Grand Junction both locally and globally.
2. Represent the City of Grand Junction at events and trade shows, both in the area and abroad, to promote the City as an ideal location for conventions, conferences, tours and meetings; conduct appropriate follow-up and tracking.
3. Develop area itineraries to promote tourism and attract new group and conference bookings; manage domestic and international travel trade, meetings, conventions, familiarization tours (FAMS) and consumer and trade shows; work with local businesses to improve area servicing of events, groups and conferences.
4. Gather, organize and analyze data to determine the results of campaigns and initiatives to best deploy resources; identify prospect accounts and match group opportunities based on historical group behavior; research and implement new technology to drive business development initiatives including group and conference sales.
5. Create marketing initiatives, destination branding, advertising imagery, messaging and content.
6. Solicit national organizations to encourage convention and tourism activities; generate, track and follow up on leads; develop and execute community outreach, training activities and promotional initiatives; maintain and build client and business relationships.
7. Oversee the Visit Grand Junction asset audio/visual library and digital images; respond to public inquiries involving multimedia; provide logos, messaging and artistic direction and implementation for promotional pieces.
8. Monitor online channels for feedback and comments reflecting the area; respond to individuals or businesses that post on Visit Grand Junction social channels and interact on other business and attraction pages.
9. Resolve customer service challenges while working with local businesses.
10. Provide marketing support to all positions within the Visit Grand Junction Department; assist with the completion of special projects.
11. Perform other duties of a similar nature or level.
QUALIFICATIONS
Knowledge of:
Principles and practices of media and public relations.
Effective communication and public speaking techniques.
Social media marketing, promotions, communications, analysis, and functionality.
Effective technical and news writing skills.
Principles and applications of graphic design and layout.
English usage, spelling, grammar and punctuation.
Modern office technology and equipment, including computers and related software applications.
Applicable tools and equipment operations.
Applicable Federal, State and local codes, laws and regulations.
Ability to:
Develop concise, comprehensive and understandable public information materials.
Respond to requests and inquiries from the general public, media and City employees.
Collect, compile, research and analyze information and data.
Write and/or edit written materials for publication.
Manage social media and website elements and design.
Identify opportunities to publicize programs.
Prepare and conduct presentations.
Work closely with management staff in the development of public communications plans.
Elicit community and organizational support for programs.
Operate and use modern office equipment, including computer and various software applications.
Communicate clearly and concisely, both orally and in writing.
Establish and maintain effective working relationships with those contacted in the course of work.
Experience and Training Guidelines:
Minimum Requirements:
Experience:
Three (3) plus years of professional experience in sales, marketing, communications, public relations or tourism.
Training:
Bachelor’s degree from an accredited college or university with major course work in marketing, communications, public relations, tourism or a related field.
Other combinations of experience and education that meet the minimum requirements may be substituted.
License or Certificate
Possession of, or ability to obtain, a valid Colorado driver’s license.
WORKING CONDITIONS
Environmental Conditions:
The job is performed in the following working environment:
Office environment, some travel to other locations and local attractions with some evenings and weekends required.
The following condition(s) may be present on a continuing basis:
Travel
Physical Conditions:
The job is characterized by:
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
The following physical activities are very or extremely important in accomplishing the job's purpose and are performed on a daily basis:
While performing the duties of this job, the employee is required to sit for prolonged periods. The employee is regularly required to see, hear, talk, stand, twist and use repetitive motions in the conduct of work. The employee is required to work a variety of hours including evenings and weekends. The employee is also required to perform light lifting.