Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.

DEFINITION

Manage and produce the destination’s overall content ensuring its voice meets brand standards across all platforms; develop partner relationships and opportunities to expand community engagement; monitor content analytics, provide actionable insights and collaborate with stakeholders to develop relationships and enhance place branding opportunities and successes.

SUPERVISION RECEIVED AND EXERCISED

Reports to the Visit Grand Junction Director

PRIMARY DUTIES--The following are examples of primary duties assigned to positions in this classification. Other related duties and responsibilities may be assigned.

1.  Manage the department’s Content Plan; produce destination marketing content including videos, blog, eNewsletters, radio, apps, brochures, emails, social media, website, visitor guide, maps and other printed content; provide direction and content support for various ads and projects; produce stories and press releases for the department and the media.

2.  Develop and manage an ongoing communications plan including content strategy, editorial and content calendar, and social media schedule; develop key performance indicators, monitor content analytics and develop actionable insights; collaborate with stakeholders to improve and enhance brand engagement.

3.  Manage community relations program; point of contact for communication and projects with agency partners; promote destination including place branding; collaborate with area event promoters to develop content strategy and provide post-event value reporting.

4.  Create, organize and manage itineraries for familiarization tours and other trips; host meals and activities for guests, arrange gift cards and in-room gift bags; consult and contribute to media relations for media tours.

5.  Maintain and update the department’s website; edit and support all website pages including lodging referrals, listings, events, stakeholder information, ads and internal reports and documents.

6.  Respond to internal and external requests for destination marketing multimedia; provide logos, messaging and artistic direction.

7.  Provide marketing support to all positions within the department.

8.  Develop cooperative partnerships to expand he destination brand.

9.  Perform other duties of a similar nature or level.

QUALIFICATIONS

Knowledge of:

Principles and practices of marketing and communications.

Effective communication and public speaking skills.

Social media marketing, promotions, communications, analysis, and functionality.

Effective technical and news writing skills.

Principles and applications of graphic design and layout.

Basic skills in photo and video design software.

English usage, spelling, grammar and punctuation.

Modern office technology and equipment, including computers and related software applications.

Applicable tools and equipment operations.

Applicable Federal, State and local codes, laws and regulations.

Ability to:

Develop concise, comprehensive and understandable public information materials.

Respond to requests and inquiries from the general public, media and City employees.

Collect, compile, research and analyze information and data.

Write and/or edit written materials for publication.

Manage social media website elements and design.

Identify opportunities to publicize programs.

Prepare and conduct presentations.

Work closely with management staff in the development of public communications plans.

Encourage community support for programs and organization.

Operate and use modern office equipment, including computer and various software applications.

Communicate clearly and concisely, both orally and in writing.

Establish, develop and maintain effective working relationships with staff and community.

Experience and Training Guidelines:

Minimum Requirements:

 Experience:

 One (1) year of professional experience in social media, marketing, promotions, communications, public relations or tourism. Experience with Customer Relationship Management (CRM) and Content Management Software (CMS) is desired.

Training:

 Bachelor’s degree from an accredited college or university with major course work in marketing, communications, public relations, tourism or a related field.

 Other combinations of experience and education that meet the minimum requirements may be substituted.

License or Certificate

Possession of, or ability to obtain, a valid Colorado driver’s license.

WORKING CONDITIONS

Environmental Conditions:

The job is performed in the following working environment:

Office environment, some travel to other locations and local attractions.

The following condition(s) may be present on a continuing basis:

Travel

Physical Conditions:

The job is characterized by:

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

The following physical activities are very or extremely important in accomplishing the job's purpose and are performed on a daily basis:

While performing the duties of this job, the employee is required to sit for prolonged periods. The employee is regularly required to see, hear, talk, stand, twist and use repetitive motions in the conduct of work. The employee is required to work a variety of hours including evenings and weekends. The employee is also required to perform light lifting.