Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.

DEFINITION

Manage and develop social media marketing campaigns in support of established marketing strategies; develop and represent a consistent brand across all platforms and channels; manage and grow the department’s social media following and engagement; create brand awareness and drive visitation; monitor, create, curate, and manage all content while representing the brand voice.

SUPERVISION RECEIVED AND EXERCISED

Receives direction from the Visit Grand Junction Director.

PRIMARY DUTIES

1.  Develop and manage the department’s social media marketing campaigns; capture, edit, and upload content; implement interactive social engagement strategies; and represent a consistent brand across all channels and platforms.

2.  Manage and grow the department’s social media accounts; create, curate, and manage all published content to reach target customers; manage a content calendar to provide new, relevant and intriguing content to social channels and potential visitors.

3.  Create and implement a social media calendar allowing for daily postings through text, photos, links, videos, and live broadcasts across various platforms.

4.  Monitor, interact, and respond to users to cultivate engagement; create brand awareness and drive visitation; monitor social media keywords and hashtags to determine destination perceptions and interact with users; encourage community participation in campaigns and hashtags.

5.  Review analytics across all channels and translate data into recommended plans to revise social media, content marketing, search engine optimization and advertising campaigns; implement actionable insights.

6.  Manage the Visit Grand Junction user generated content platform; build online reviews, create partnerships, increase audience and build reputation; develop and manage asset library through the platform.

7.  Provide marketing support to all positions within the Visit Grand Junction Department; cover area events & happenings; post live from area events; gather photo, video, and copy assets for future event promotion and destination marketing.

8.  Perform other duties of a similar nature or level.

QUALIFICATIONS

Knowledge of:

Principles and practices of marketing and communications.

Social media marketing, promotions, communications, analysis, and functionality.

Current web technologies, programs and platforms.

Principles of search engine optimization.

Principles and applications of graphic design and layout.

English usage, spelling, grammar and punctuation.

Modern office technology and equipment, including computers and related software applications.

Applicable tools and equipment operations.

Applicable Federal, State and local codes, laws and regulations.

Ability to:

Develop concise, comprehensive and understandable public information materials.

Respond to requests and inquiries from the general public, media and City employees.

Collect, compile, research and analyze information and data.

Write and/or edit written materials for publication.

Manage social media, website elements and design.

Identify opportunities to publicize programs.

Prepare and conduct presentations.

Work closely with management staff in the development of public communications plans.

Encourage community support for programs and organization.

Operate and use modern office equipment, including computer and various software applications.

Communicate clearly and concisely, both orally and in writing.

Establish, develop and maintain effective working relationships with staff and community.

Experience and Training Guidelines:

Minimum Requirements:

 Experience:

 One (1) year of professional experience in social media management, sales, marketing, communications, public relations or tourism.

 Training:

 Bachelor’s degree from an accredited college or university with major course work in marketing, communications, public relations, tourism or a related field.

Other combinations of experience and education that meet the minimum requirements may be substituted.

License or Certificate

Possession of, or ability to obtain, a valid Colorado driver’s license.

WORKING CONDITIONS

Environmental Conditions:

The job is performed in the following working environment:

Office environment, some travel to other locations and local attractions with evenings and weekends required.

The following condition(s) may be present on a continuing basis:

Travel

Physical Conditions:

The job is characterized by:

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

The following physical activities are very or extremely important in accomplishing the job's purpose and are performed on a daily basis:

While performing the duties of this job, the employee is required to sit for prolonged periods. The employee is regularly required to see, hear, talk, stand, twist and use repetitive motions in the conduct of work. The employee is required to work a variety of hours including evenings and weekends. The employee is also required to perform light lifting.